#AuthenticallyAmbiance: Bridal Show Prep

Marketing Materials...Booth Design...Giveaways...Oh My!

We are about a month away until the Fort Belvoir Bridal Show. That means a calculated to-do list about a mile long for me. I prepare for bridal shows with great intention. I choose the Fort Belvoir show because it is smaller and allows me the opportunity to actual talk and address concerns of passersby. Year after year, it seems to really pay off for me, more so than the larger shows.

The end of my 2016 was intense self-reflection training. Through a couple Instagram business challenges, I managed to finally focus on defining and understanding my ideal client. I set big, clear cut, manageable goals. I also added on services like invitations and personalized gifts. I updated our Full Service package to include much more. Heck of the way to end a year, I know.

In a nutshell, all of these things need to be present and make an impression at this year's bridal show.

Decision...decisions...

Yesterday, I ordered a new invitations album, so bride-to-be's have something to touch, hold, feel and ask questions about regarding our invitations and accessories affiliation with Carlson Craft. I generally promote the on-line boutique but I haven't found that photos of invitations nor lip service have captured the attention of the bride-to-be.

I have designed to give away a personalized pillow to one lucky couple for subscribing and inviting Ambiance into their inbox monthly. It truly IS one of my new favorite things! I am totally obsessed with this First Date, Yes Date, Best Date personalized pillow design. The winner will get to choose the color. I think this is also a great gift idea for mothers and maids in attendance, plus it shows off a few ways we love our personalized gifts affiliation with Thirty-One and how we work it for weddings.

I generally do not like the large table that comes with traditional bridal show set-ups. It cuts off access to interaction if you stand behind that thing. But I do need to showcase one or two of our non-floral signature centerpieces, now included in our Full-Service package. More than anything, I've got to show and drive home the fact that you get more when you book with Ambiance.



Finally, I think I'll have a banner made. Something slim but tall. This isn't something I've used in the past but I want to make sure that if I'm engaged in conversation, something else still has access to the same message. The banner can't just be the logo either. I think it has to encompass everything I'm highlighting in the booth.

Looks like I've got my work cut out for me.  The banner design will provide tricky but I'm looking forward to nailing this challenge with subtle, sophistication that is Ambiance.




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